Krista A. Treide has over 20 years experience in building successful brands in hyper-competitive, global markets. She has held key roles for some of the world’s most formidable brands, including Nike, Diesel, Seven for all Mankind, Tsubo, UGG Australia, Michael Stars, Reebok and Speedo, amongst others. After two back-to-back life altering events in 2006, she passionately infused philanthropy with her brand building core competencies and founded Rubric, a company focused on bringing unique brand opportunities to underserved demographics, each including a philanthropic platform. Recently she co-founded Made for Good and as Chief Brand Officer assembled a consortium of like-minded, social good brands, each which align with a nonprofit partner to create new revenue streams through the creation and sale of their products. In addition, she is lending her years of social good expertise as a speaker and with a variety of existing and emerging philantrhocapitalistic organizations such as Every Monday Matters and Give & Go. Krista is a resident of Santa Barbara, CA and spends as much of her free time as possible with husband Ben and daughter, Reevie.