People The Intersection 2012


Lauren Bush

The Nourisher
CEO, FEED Projects

Lauren Bush is the CEO, Creative Director, and Co-Founder of FEED Projects, a charitable company with the mission to create good products that help feed the world. Each FEED bag sold supports various organizations like the UN World Food Programme (WFP), UNICEF, Millennium Villages and others. Lauren started her work as an Honorary Spokesperson for the WFP in 2004 and has traveled to many countries around the world to learn about the realities of poverty and hunger firsthand. Inspired by her travels in 2005 she conceptualized and designed the initial FEED 1 bag, which feeds one child in school for one year through WFP, as a way for consumers to give back in a tangible and meaningful way.

In 2007, FEED Projects LLC was founded to sell FEED bags. To date, FEED Projects has partnered with companies like Whole Foods Market, Barnes & Noble, the Gap, HSN, Lord & Taylor, Pottery Barn, Bergdorf Goodman, Harrods, and many more. And through the sale of eco-friendly products, FEED has been able to donated over $6million dollars to the UN World Food Program’s school feeding program, which equates to over 60 million school meals to school children. Lauren is also the Chairman of the Board and Co-Founder of the FEED Foundation, a 501c3 non-profit organization that supports programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world. and

In 2008, Lauren launched a new fashion brand, Lauren Pierce. By sourcing fabric that is handmade by women artisans around the world, as well as eco-friendly fabrics, this women’s wear line lives up to high environmental and humanitarian standards. Most of the fabric sourced to create the line has been hand-dyed by women in the Congo, thus making each piece beautiful and one-of-a-kind while also supporting women’s livelihoods. The line has been sold in stores around the world, such a Barneys New York.

Lauren was born in Denver, Colorado, and grew up in Houston, Texas. As a model, Lauren has carved her own niche in the fashion world and was featured on the cover of various publications such as Vogue Australia, Glamour, Tatler, W, and Town and Country. Lauren graduated from Princeton University in 2006 with a B.A. in Anthropology and certificate in Photography. She now resides in New York City, where she works on FEED, Lauren Pierce, and other socially conscious and eco-friendly projects. In 2008, she was given the Marie Claire Prix De La Moda Humanitarian Award for her work on FEED. And in 2009, she was honored as a Fortune Most Powerful Women Entrepreneur. And in 2010, she was included on Inc’s “30 Under 30” List and given the Accessory Council’s Humanitarian Award.

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